Recording your video or a technology video at a studio for senior management or a clients testimonial for the time ? Don’t sweat!
As a digital marketer,I am required to coordinate and lead a lot of video testimonials for clients & senior professionals,as a first timer I had my own learnings/tips to share!
I cannot emphasize how to important it is to prepare them on whats coming their way ! You do not want them to be nervous and sweat on the easy stuff ,however, it is an equally important job for you as much as it is for them to coach & hand hold a newbie talk on video.
In this blog , I’ll share some tips and Do’s and Dont’s on what one should keep in mind when a TV Camera or Camcord is focused on you or them!
TELEVISION & VIDEOTAPE TIPS :
Gestures should be smaller.
Make sure clothing is “broken in” and comfortable when you are sitting and standing.
Prior to your performance, have instant photos or video taken of you while sitting and standing.
Make sure your clothes look good in both positions.
Wear your eyeglasses if you want, but avoid shiny frames.
Tip the bows of your eyeglasses up slightly off your ears. This angles the lenses down to reduce glare from lights.
Wear makeup. It has the practical purpose of reducing the glare of TV lights.
Apply it to all exposed body parts, like backs of hands, arms, neck, etc.
Apply cover-up below eyes to mask bags and/or wrinkles.
Studio lights can make you feel hot.Dress for the heat!
Bring a handkerchief or tissues to dab perspiration during breaks.
Don’t second guess the camera. Act as if you are always on screen.
I am planning to share in the next blog some additional makeup tips for men and women professionals.Stay Tuned!
Courtesy : IBM colleagues & clients & agency video marketing support team for this learning & experience !
We all are marketers of the new age.Come to think about it we are breathing , eating , sleeping social & digital media.
Market terms like #Mobility, #Mobile devices and enterprise mobility etc. are on the rise.We met Google team a few days back and according to their source- “While search queries on desktop & tablets has grown 1%, query volume growth on mobile has been 66%”.
Clients looking to adopt mobile apps & integrate technology would be searching on keywords such as “#Mobility” or “#Mobile solutions” will tend to serve the clients search goals better.
More so , it is assumed and given that any given point of time,our clients constantly looking for success stories from peers and Industry best practices that they can as references when they want to adopt a similar solution.
The point really for marketers is –
1) How are we as marketers v2.1 , taking our client success stories to market and make them our hero?
2) How can we partner with our clients to increase the reach via an integrated communications strategy and not a siloe’d approach?
Sharing an example of how when an IBM client launched a #Mobile app on #IBM #MobileFirst , that is aimed at enhancing customer engagement and extending the bank’s reach into untapped markets.
From a market segment manager perspective –Supriya Suriyanarayanan , Market Segment Manager,IBM Software group, #Mobility & #Business Agility in her own words , shares her personal views :
“We’d done case studies before, but as with many marketing activities, they were usually in isolation. We all know customer testimonials are extremely key to decision making – be it B2C or B2B, they like to know what our counterparts are doing and the learning we can gain from their experiences.
So, we decided to create an integrated campaign where the customer was truly the hero!The integrated communications campaign included –
(a) A traditional face to face model: An event keynote at Interconnect 2013, Singapore.
(b) A multi-media activity: Working with social, digital & references teams to translate the customer experience to an infographic, blog post and testimonial video.
(c) Leveraging external relations & communications team to amplify the message amongst Third Party media & Influencers.
What we learnt :
We derived far more visibility for the client & IBM.
Immense credibility and value from combining these components,than what we’d have derived from them individually.
Collectively, they partnered and helped us make this a bigger story.
It also will eventually that Mobility is a key focus area for us.
This will be our approach for every customer story.”
So ..after all …What did this integrated approach look like?