As we step into another exciting 2014 ,I am sure we will learn new things to believe in our own potential to explore and exploit digital ,Mobile & Social media effectively and collaboratively.
- As marketers , we need to engage more than before.
- We will need to let go of those old patterns & move on.
- Continue to apply tried & tested best practices to continue & sustain momentum.
- Be smarter by leveraging resources,tools & processes to drive digital eminence for your brand / company.
- Evangelization within our own marketing communities & colleagues.
Here are 3 analogies I’d like to share around Digital marketing that I ‘ve learnt over social conversations:
Driving- Hold the steering wheel too tight and can’t turn .let go! Trust the engine!
Cycling – We don’t balance the bike. We balance ourselves .Get digital right & you will be riding off into the sunset!
Swimming –You have to get wet to learn -No one ever learnt swimming by staying dry!! Jump in!
Cheers! To a marketers journey! Have an exciting year & be a Digital Rockstar!
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